Alitalia's black hat SEO techniques

It seems that Alitalia does not stop in bad customer services when it goes about its unethical business. It also employs a series of illegal practices and tactics when doing marketing.
The company has been sued for misleading advertising and according to Iain Davidson's blog it also spams the web with the help of search marketing agency BigMouthMedia. Iain points out how Alitalia is trying to promote its website using unethical techniques against the Google guidelines.

Very interesting but no surprise really.